POINT-OF-PURCHASE SYSTEM (POP)
Creative Direction by Budder Creative
Concept Development, Mechanical Drawings, Digital Modeling
Versatility and simple assembly were key ideas for this display system. Informational panels can be added to expand on the base unit and updated with new information. Every panel can be reordered to tell the product story as desired. To stay within brand guidelines, the display was painted solid white, letting the visuals and product pop (haha!).
To accommodate different retail environments, the system can also adapt to needs by being flipped onto its back surface. This displays content at a lower angle, and is effective in settings where customers are standing closer to the product.
The system relies on magnetism and the ease of use it comes with. Magnets are built in to allow each individual component to snap together. Also featured are printed graphic magnets that attach to the panels, and can be replaced as needed.
