PACKAGING PRODUCTION
Creative Direction by Budder Creative
Production Artwork, Brand Development, Photo Rendering, Compliance Revisions
Boasting advanced technology giving the purest of experiences, Evolab wanted to push their branding to new products and to new state markets. With it came a visual refresh to packaging and additional flavor options, while overcoming state legislatures.
The flavor offerings grew to include a new option–Delta 8, which required new visual assets to be created including iconography, logomarks, and an infographic illustrating the formula mix. Color options and imagery were iterated to ensure a cohesive feeling with the existing product family.
As planning for expansion into new state markets ensued, content on packaging was revised to accommodate different state legislation. Specific areas of the packaging were designated around visuals to hold a variety of dynamic state-required regulatory information in an organized fashion.
