RETAIL BRANDING
Creative Direction by Budder Creative
Concept Development, Mechanical Drawings, Digital Modeling, Rendering
Creating a friendly and playful culture was a goal of the dispensary’s branding. Interior branding was established and standardized to give a cohesive impact at all retail locations. Faux neon signs were custom-made to give customers an approachable feeling of the brand in the built environment.
Super-sized vinyl illustrations, mural artwork, hanging photography, and custom signage was established to help define the brand voice in the space. A simplified color and material palette helped unify new locations and the existing locations that were visually refreshed.
